Coca-Cola had a strong brand royalty due to a hundred year of advertising history and a huge advertising budget that they spend each year. So, Coca-Cola shows its commitment to using advertising as a key driver to its success. This essay will illustrate how advertising contributed to the Coca-Cola Company’s success.
The Success of Coca Cola Through Advertising Essay 1224 Words 5 Pages The Success of Coca Cola Through Advertising The most loved and successful soft drink no doubt is coke. It remains well known throughout the world.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The coca-cola company head office is situated in Atlanta, Georgia and is often recognised as coke. It was invented by Dr John S Pemberton. Coca-cola enterprise is the world's largest marketer, producer, and distributor of coca-cola products.
As per Nielson’s data, Coca cola is the No.1 brand in sparkling beverages, juice, and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.
I recommend Coca-Cola continues to explore ways to use social network advertising to expand product promotion and increase market share. There is no doubt that social network advertising will be a key ingredient to the future success of Coca-Cola. THE COCA-COLA MARKETING MIX References Dimanche. (2012, Novermber 18). (Web log message).
Coca Cola manufactures More than 21 different brands of beverages from bottled water to a good old coke, the most popular being coke. The Coca cola’s target market is basically everyone. However, their biggest focus are people who fall between Strategic Management Analysis of Coca Cola Company.
Secret Of Coca Cola Success Marketing Essay According to Myers (1999) Changing consumer bearing and discernments is referable quiet. In restoration, it is as-well-behaved very distressing to persuade customers to veer and consider in a strange collocation and purchasing bearing.
Being a multinational also means that Coca-Cola is a massive store-house of knowledge as far as international marketing is concerned. Because it has such a long history of customizing is products to the local culture, the company is in the best position of developing a product that takes into account cultural and social considerations in Botswana.