Marketing Success Factors of Coca-Cola Company Free Essay.

Coca Cola Target Market Essays On Success

It is showed in the table that Coca-Cola (2009) had a 41.9 % leader of carbonated soft drink market share and followed by Pepsi (2009) with 29.9%, which was the main competitors company. It was illustrated that long-term rivals PepsiCo and Coca-Cola were only two main candidates in carbonated soft drink.

Coca Cola Target Market Essays On Success

The target market for Coca cola is very widespread as it satisfies the needs for many different consumers, ranging from the healthy diet awareness through Diet Coke to the average human through its best-selling drink regular Coke. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.

Coca Cola Target Market Essays On Success

The ten marketing success factors of Coca-Cola Company are market research, market analysis, selecting target market, SWOT analysis, marketing mix, positioning, factors that influencing customer choice, innovation, brand development strategy and implementing, monitoring, controlling.

Coca Cola Target Market Essays On Success

Coca-Cola had a strong brand royalty due to a hundred year of advertising history and a huge advertising budget that they spend each year. So, Coca-Cola shows its commitment to using advertising as a key driver to its success. This essay will illustrate how advertising contributed to the Coca-Cola Company’s success.

Coca Cola Target Market Essays On Success

The Success of Coca Cola Through Advertising Essay 1224 Words 5 Pages The Success of Coca Cola Through Advertising The most loved and successful soft drink no doubt is coke. It remains well known throughout the world.

Coca Cola Target Market Essays On Success

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The coca-cola company head office is situated in Atlanta, Georgia and is often recognised as coke. It was invented by Dr John S Pemberton. Coca-cola enterprise is the world's largest marketer, producer, and distributor of coca-cola products.

Coca Cola Target Market Essays On Success

As per Nielson’s data, Coca cola is the No.1 brand in sparkling beverages, juice, and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.

Coca Cola Target Market Essays On Success

I recommend Coca-Cola continues to explore ways to use social network advertising to expand product promotion and increase market share. There is no doubt that social network advertising will be a key ingredient to the future success of Coca-Cola. THE COCA-COLA MARKETING MIX References Dimanche. (2012, Novermber 18). (Web log message).

Coca Cola Target Market Essays On Success

Coca Cola manufactures More than 21 different brands of beverages from bottled water to a good old coke, the most popular being coke. The Coca cola’s target market is basically everyone. However, their biggest focus are people who fall between Strategic Management Analysis of Coca Cola Company.

Coca Cola Target Market Essays On Success

Secret Of Coca Cola Success Marketing Essay According to Myers (1999) Changing consumer bearing and discernments is referable quiet. In restoration, it is as-well-behaved very distressing to persuade customers to veer and consider in a strange collocation and purchasing bearing.

Coca Cola Target Market Essays On Success

Being a multinational also means that Coca-Cola is a massive store-house of knowledge as far as international marketing is concerned. Because it has such a long history of customizing is products to the local culture, the company is in the best position of developing a product that takes into account cultural and social considerations in Botswana.